Clear Day Consulting
What are you truly great at? It’s probably something that only you can do—and something that others in your life, or your organization, or your family, tend to struggle with. Begin to identify what I call your “highest and best use” and you’ll be a few steps closer to uncovering your true purpose.
While uncovering your “purpose” may be a bit deep for most of us, the question about our “highest and best use” is something we’re all confronted with at some point—especially those of us in the entrepreneurial world.
You see, most entrepreneurs start out with an idea, which usually revolves around something we’re great at. But as our businesses grow, or as the road gets tough and we encounter roadblocks and pitfalls, we tend to get buried in the tyranny of the urgent. We go into survival mode—flight or fight.
I believe that we can often get so distracted by the chaos around us that we forget who we are. We forget our true purpose in life—much less our reasons for being in business.
That’s exactly what happened to me in 2023. If I’m being honest—for a period of time there, I felt like I lost my way.
